Project Description
- The client is one of the world- leading manufacturers of hair care, cosmetics and household products. They have multiple brands such as John Frieda, Curel, Goldwell, Jergens etc. They wanted capability to segment their customers, brandwise, create campaigns, publish them and manage the effectiveness of the campaign.
- Customized SAP Marketing solution with integration from various channels and systems, achieved through Data Services and HCI of SAP. Cutomer and Interaction data in different format, structure was taken, merged, duplicated identified, cleansed and loaded to a marketing area, so that campaigns can be created and managed, brand wise.
Project Details
- Client: Molton Brown | John Frieda | Goldwell | Curel | Jergens etc.
- Skills: SAP MarketingSAP Data ServicesSAP HCI
- Project URL: https://www.kao.com/global/en/brands/