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Project Description

The client is one of the world- leading manufacturers of hair care, cosmetics and household products. The need was to migrate all the marketing and corporate websites from different, disparate technology and be consolidated on Adobe Experience Manager. The Business challenge was to migrate the sites without changing the look and feel, to retain the analytics and not to have any operational constraints. The technical challenge was more in context of number of elements and pages that had to be migrated. Many of the country sites had more than 10,000 static pages per site.
We automated content extraction, transformation and migration for each country and brand combination. 8 Brand websites, 20 plus countries were rolled out across Europe and Americas in 24 months.

Project Details